The G

What Google analytics looks like when you first set up and no one loves you...

Unless you live under a rock, you know that to be anything on the web, you have to kiss The G, caress The G, and send him your first child. Who's The G? None other than Google.

Google has requirements to gain Search Engine Optimization (SEO) on the mighty search page. Lots and lots of complicated requirements. You have to figure out how to cut and paste code and place them on your website so Google can find it, but no one else can see. You have to figure out if you want to track the visitors to your site (I opted out). You have to figure out a plethora of other things as well.

Does The G know I exist? Hardly. One day I will figure out the algorithm and share it with you. In the meantime, don't hold your breathe :)

Social Media, Oh My

For months I have been collecting infographics to publish on my social media walls. This is part of my branding process to further establish my field knowledge. 

Last week I thought I had added a bunch of pictures to my Google+ page and even referred to the page in business conversations. Imagine my dismay when I realized that none of the postings were actually on my page.

Needless to say, Google+ and I made friends this morning as I searched the help section to figure out how to make the page do what I wanted. Feh. Click below to view the page:

JKommunications Google+ Page

Now I need to work on my Facebook and Twitter pages. Social media does not stop, therefore you must always be thinking of topics to introduce. One of the best ways, besides strong content writing, to increase your SEO (Search Engine Optimization (higher rank on Google, et al)) is to link social media accounts to your website.